Annual report 2025
SmartCraft aims to streamline operations for construction companies in Norway, Sweden, Finland and the UK, especially small to medium enterprises, by freeing up time typically spent on administrative tasks. Our specialized SaaS solutions caters to both small and large companies, recognizing the commonality of processes in the field and office.
SmartCraft is the leading Nordic provider of business‑critical software for craftsmen and small to medium‑sized construction companies. We operate in one of Europe’s largest yet least digitalised industries, a market with clear structural growth drivers and strong demand for modernisation. With 14,100 customers and over 189,000 users, SmartCraft is the digital backbone of the construction workflow, enabling higher efficiency, profitability and compliance.
SmartCraft gives investors exposure to one of Europe’s largest and least digitalised industries — a market with strong structural tailwinds and significant long‑term potential.
We deliver specialised, proven software designed for the realities of craftsmen and construction companies, driving efficiency, compliance and measurable customer value.
Our high‑quality recurring revenue, strong margins and robust cash generation create a resilient, scalable business model with exceptional earnings visibility.
SmartCraft strengthens its position through focused, value‑accretive acquisitions and plays a meaningful role in modernising and decarbonising the construction industry.
The construction sector has historically lagged behind other industries in digital adoption. In the Nordic and UK markets alone, the total addressable market is estimated at NOK 50 billion.
Digitalisation is accelerating due to:
SmartCraft is positioned at the intersection of these trends with solutions that improve workflows, decision‑making and profitability.
At SmartCraft, our values guide how we build our products, collaborate with customers, and shape the future of the construction industry.
Collaborative by Design We work closely with customers and across teams to build solutions that make a real difference in the field.
Built on Trust We take responsibility for what we deliver with reliable products, transparent communication and a commitment to quality.
Driven to Inspire Progress We bring purposeful innovation that empowers craftsmen and construction companies to work smarter and grow sustainably.
SmartCraft delivers specialised, intuitive SaaS solutions tailored to the needs of electricians, plumbers, carpenters, contractors and enterprise builders. Our tools cover the end‑to‑end workflow from quoting and planning to documentation, compliance and invoicing.
Key strengths include:
This combination ensures rapid ROI and long‑term customer relationships.
Rather than hype‑driven experimentation, SmartCraft focuses on AI that solves real problems and creates measurable value. Some examples of our initiatives include:
The result is time savings, improved margins and better decision‑making across the value chain.
SmartCraft drives sustainability in construction by cutting paper use, improving planning to reduce waste, strengthening traceability and compliance, and using AI to optimise materials and logistics. Digitalisation accelerates a greener industry, and SmartCraft leads that transformation.
SmartCraft is an active consolidator in a fragmented and under‑digitised market. Our M&A strategy focuses on:
We combine a strong track record with an active pipeline and a solid financial position, enabling value‑accretive acquisitions that strengthen long‑term profitable growth.
CEO
Interim CFO
