Our purpose is to digitize construction for the benefit of people, profit and the planet.

About SmartCraft

SmartCraft is the leading Nordic provider of software as a service (SaaS) solutions for craftsmen and the construction industry. The Group consist of 270 employees that serve over 13 300 customers in Norway, Sweden, Finland and the UK.

Our purpose

We are here to make construction better for the people doing the work, for the companies driving the industry forward and for the planet we all share.

Our mission is simple. Give craftsmen and construction companies tools that make everyday work easier. Less stress. Fewer mistakes. More control. When workflows run smoother, everything else follows. Higher profitability, safer work and more sustainable results.

Our purpose

We are here to make construction better for the people doing the work, for the companies driving the industry forward and for the planet we all share.

Our mission is simple. Give craftsmen and construction companies tools that make everyday work easier. Less stress. Fewer mistakes. More control. When workflows run smoother, everything else follows. Higher profitability, safer work and more sustainable results.

What we do

We build software that supports the real world of construction. Our products help companies plan their work, manage projects, stay in control, and deliver with higher quality. Everything we create is designed to increase profitability, save time, reduce stress, and support safer and more sustainable work. Better workflows lead to better results for people, companies, and the environment.

We use AI when it genuinely helps people. It can catch issues earlier, cut down repetitive admin and give teams better information. AI is not the star of the story. The people using our tools are.

What we do

We build software that supports the real world of construction. Our products help companies plan their work, manage projects, stay in control, and deliver with higher quality. Everything we create is designed to increase profitability, save time, reduce stress, and support safer and more sustainable work. Better workflows lead to better results for people, companies, and the environment.

We use AI when it genuinely helps people. It can catch issues earlier, cut down repetitive admin and give teams better information. AI is not the star of the story. The people using our tools are.

Who we are

SmartCraft is the leading Nordic provider of cloud‑based tools for craftsmen and construction companies. But labels aside, we are curious, practical and close to the people who build our world.

We listen, we observe and we challenge routines that no longer serve the industry. We care about technology, but we care even more about the humans who rely on it. Our products are shaped together with electricians, builders, painters, plumbers, inspectors and project managers across the Nordics and the UK. They know what works. We turn that knowledge into simple and powerful digital tools.

Who we are

SmartCraft is the leading Nordic provider of cloud‑based tools for craftsmen and construction companies. But labels aside, we are curious, practical and close to the people who build our world.

We listen, we observe and we challenge routines that no longer serve the industry. We care about technology, but we care even more about the humans who rely on it. Our products are shaped together with electricians, builders, painters, plumbers, inspectors and project managers across the Nordics and the UK. They know what works. We turn that knowledge into simple and powerful digital tools.

Technology and AI

Technology should feel natural and get out of the way. It should help people do their work with fewer headaches, not add new ones. This is how we think about AI. It highlights risks, simplifies routines and supports better decisions. It never replaces the craft and experience that define this industry.

We build shared capabilities across our platform so customers get stability, performance and continuous improvement without extra complexity. As construction becomes more digital, long‑term data and deep customer insight become real advantages. This is where SmartCraft stands strong with a clear direction. We invest in long-term value, practical solutions, and the needs of the people who use our products.

Technology and AI

Technology should feel natural and get out of the way. It should help people do their work with fewer headaches, not add new ones. This is how we think about AI. It highlights risks, simplifies routines and supports better decisions. It never replaces the craft and experience that define this industry.

We build shared capabilities across our platform so customers get stability, performance and continuous improvement without extra complexity. As construction becomes more digital, long‑term data and deep customer insight become real advantages. This is where SmartCraft stands strong with a clear direction. We invest in long-term value, practical solutions, and the needs of the people who use our products.

1987

Where it started

Where it started

Our story begins in 1987 in Ålesund in Norway. System Konsult AS created the first version of Cordel for shipyards, inspired by the maritime strength of the region. Over time the product evolved and today most Cordel customers work in HWS, electrical services and painting. A few of the original shipyard customers are still with us.

2017

Cordel Norden is formed

Cordel Norden is formed

In 2017, System Konsult AS and BransjeData AS merged into Cordel Norge AS. The parent company Cordel Norden AS was created with Valedo III AB as the main shareholder. This period marked the start of our Nordic expansion as Bygglet AB, EL‑Info i Växjö and Congrid joined the group.

2021

A new name and our first listing

A new name and our first listing

In early 2021, Cordel Norden AS became SmartCraft ASA. The new name better reflected our direction and the value we deliver. On June 24th, 2021, SmartCraft was listed on the Oslo Stock Exchange, marking an important milestone in our development.

2026

Relisting to Nasdaq Stockholm

Relisting to Nasdaq Stockholm

In Q1 2026, SmartCraft enters a new phase by relisting on Nasdaq Stockholm’s main market. It reflects our growing presence in Sweden and the broader Nordic region and opens the door for investors who believe in the digital transformation of construction.

Today and beyond

Today SmartCraft is expanding beyond the Nordics while staying true to what makes us strong. Simple tools. Deep customer insight. A clear respect for the people who use our products.

The UK is becoming our most important market outside the Nordics. There is a strong need for practical and intuitive digital tools and SmartCraft fits how UK construction companies operate.

Wherever we grow our mission stays the same. Help craftsmen and construction companies work smarter, safer and more sustainably as the industry continues to evolve.

Today and beyond

Today SmartCraft is expanding beyond the Nordics while staying true to what makes us strong. Simple tools. Deep customer insight. A clear respect for the people who use our products.

The UK is becoming our most important market outside the Nordics. There is a strong need for practical and intuitive digital tools and SmartCraft fits how UK construction companies operate.

Wherever we grow our mission stays the same. Help craftsmen and construction companies work smarter, safer and more sustainably as the industry continues to evolve.

Sustainability at SmartCraft

Better planning leads to less waste. Better insights lead to better decisions. Better workflows lead to safer and more efficient work.

Sustainability is built into everything we do. A good example is Tellus, our open API solution that helps measure emissions from heavy vehicles. It gives companies clear and actionable data so they can reduce their environmental impact over time.

We keep working to reduce our own footprint while helping the industry move in a more sustainable direction. Practical tools. Real progress.

Read more

Sustainability at SmartCraft

Better planning leads to less waste. Better insights lead to better decisions. Better workflows lead to safer and more efficient work.

Sustainability is built into everything we do. A good example is Tellus, our open API solution that helps measure emissions from heavy vehicles. It gives companies clear and actionable data so they can reduce their environmental impact over time.

We keep working to reduce our own footprint while helping the industry move in a more sustainable direction. Practical tools. Real progress.

Read more