One of our most innovative tools, Locka, is playing a key role in OBOS’ landmark project, Stadsljus, a striking residential development set to redefine Stockholm’s skyline. Standing at 110 meters with 30 floors, Stadsljus will be one of the tallest residential buildings in the city. Through Locka’s powerful visualization technology, SmartCraft is helping OBOS bring this ambitious project to life, providing future homeowners with an immersive digital experience of their new residences—long before they move in.
Bringing confidence to homebuyers with advanced visualization
Buying a new home is one of life’s biggest decisions, and at SmartCraft, we understand how important it is for buyers to feel confident in their choices. Locka enables future residents to explore their homes in unparalleled detail—from navigating through the three cylindrical towers to experiencing the views from different floors and selecting interior materials.
“Stadsljus is a project that truly showcases the power of visual experiences. With Locka’s technology, buyers can make well-informed decisions based on a realistic experience of the home and its surroundings—something that is especially important in a large-scale project like this,” says Hanna Konyi, Country Manager at SmartCraft Sweden.
A large-scale project with high ambitions
Stadsljus, featuring approximately 360 apartments, is characterized by a unique façade with balconies that create a prism-like effect. Here, aesthetics, sustainability, and functionality come together seamlessly—and with the help of Locka, OBOS can convey these qualities even before the project is completed.
With over 75,000 visualized apartments and a 65% market share of new construction transactions in Sweden, Locka is one of the most widely used visualization solutions in the Nordics. Locka helps property developers like OBOS provide buyers with a more engaging and secure home-buying experience.
“We have seen significant interest in Stadsljus and highly value the ability to keep potential buyers informed early in the development process. Our collaboration with Locka allows us to showcase apartments, views, and more to prospective buyers while also gathering data that helps us refine the development of the homes,” says Andreas Söderman, Head of Digital Channels & CRM at OBOS.
About OBOS
OBOS is one of the leading residential developers in Norway and Sweden and a member-based organization with over 600,000 members. Founded in 1929, OBOS has a long history of providing high-quality housing solutions. The company’s portfolio includes everything from detached homes by Myresjöhus and SmålandsVillan to modern apartment buildings in both major cities and smaller towns.
For further queries, please contact:
Hanna Konyi, Country Manager Sweden
Email: hanna.konyi@smartcraft.com
Phone: 0705-24 46 88
