Q2 2026
Our electricians already create quotes in minutes instead of hours. That’s the kind of value we’re adding across all our products. Practical AI that saves time and increases quality for our customers.
Our philosophy
We apply AI where it solves real problems, and we say no where it doesn’t. AI is not a goal in itself. It’s a tool.
Every feature we release must deliver measurable value: saving time, reducing errors, or improving outcomes. If it doesn’t, we don’t build it.
Strategy
We follow a clear, phased approach. Each step builds on the previous.
We are changing how we build software and how we operate. Our engineering teams use AI-assisted development to release faster and with higher quality. Our product teams embed AI directly into customer workflows. Across SmartCraft, teams are exploring AI through targeted pilots and practical use cases where we see potential to improve speed, quality, and decision-making.
We are connecting products, workflows, and data across the SmartCraft portfolio to a common platform, making it easier for customers to move from quoting and planning to delivery and follow-up within one connected ecosystem.
In the future, SmartCraft will open the platform so partners can build add-ons, integrations, and specialised solutions on top of it. Growth comes from both SmartCraft and our partners.
As tools become easier to build, value shifts to those who own the workflow, the data and the customer relationship.
Inside smartcraft
We use AI in our own teams too. Here’s where.
Every engineer is transitioning to AI-assisted development. AI implements the code while engineers focus on product thinking, architecture, and quality.
AI agents create on-brand content at scale with human review built in. AI-powered lead scoring, smart segmentation, and ad optimisation drive efficiency.
AI pilot identifying churn signals and upsell opportunities, using usage and engagement data to act before it is too late.
Exploring AI-assisted reporting, analysis, and forecasting to identify opportunities to improve speed and decision support.
Every AI system, whether internal or customer-facing, is governed by a formal policy covering data access, agent registration, and EU AI Act readiness.
Responsible ai
Every AI system we deploy has a defined owner, a clear purpose, and controlled data access. We apply the same discipline to AI as we do to every other core system: security, transparency, and accountability.
We are preparing for the EU AI Act and continuously evolving our governance framework as the regulatory landscape develops.
LOOKING AHEAD
We are not trying to reinvent how our customers work. We are making what already works faster, smarter, and more reliable.
Every release moves us forward. Every improvement compounds over time.
That’s how we create long-term value with AI.
