June 24, 2021 SMCRT: SmartCraft ASA goes public after raising NOK 500 million, targeting continued growth 24.6.2021 08:00:01 CEST | SmartCraft ASA | Non-regulatory press releasesNOT FOR DISTRIBUTION OR RELEASE, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, INOR INTO THE UNITED STATES OF AMERICA, AUSTRALIA, CANADA, THE HONG KONG SPECIALADMINISTRATIVE REGION OF THE PEOPLE'S REPUBLIC OF CHINA OR JAPAN, OR ANY OTHERJURISDICTION IN WHICH THE DISTRIBUTION OR RELEASE WOULD BE […] 24.6.2021 08:00:01 CEST | SmartCraft ASA | Non-regulatory press releasesNOT FOR DISTRIBUTION OR RELEASE, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, INOR INTO THE UNITED STATES OF AMERICA, AUSTRALIA, CANADA, THE HONG KONG SPECIALADMINISTRATIVE REGION OF THE PEOPLE'S REPUBLIC OF CHINA OR JAPAN, OR ANY OTHERJURISDICTION IN WHICH THE DISTRIBUTION OR RELEASE WOULD BE UNLAWFUL.SmartCraft goes public after raising NOK 500 million, targeting continued growth24 June 2021 - With a mission of simplifying business for construction companiesand craftsmen, the SaaS company SmartCraft goes public on Oslo Børs today, witha market capitalization of approximately NOK 3 billion. "The listing on Oslo Børs today, marks a huge milestone for the company. We havereceived strong support from many new shareholders, and through the IPO we havebuilt a solid platform for our growth ambitions in the years to come," said CEOof SmartCraft Gustav Line.95,000 individual users, employed in 9,000 companies in three countries, useSmartCraft software as a service solutions to increase productivity."The construction industry is among the largest industries in the world, butalso among the least productive. This is changing fast. Our solutions are thehub for our customers. They get full control of revenue and costs and make sureall rules and regulations are followed," said Gustav Line.In the period 2017-2020, SmartCraft recorded an average annual revenue growth of71 percent. The operating margins have improved, and in 2020, the adjustedEBITDA margin of the companies in the SmartCraft group was 41 percent. In 2020,the revenue of the companies in the SmartCraft group was NOK 219 million, ofwhich almost all was recurring."This is a result of organic growth supported by an active approach to mergersand acquisitions. Going forward, we target 15-20 percent organic growth peryear, and we will continue to be very active in terms of acquisitions," saidGustav Line.SmartCraft raised approximately NOK 500 million at a price of NOK 17.80 pershare ahead of the listing. In addition, existing owners sold shares worthapproximately NOK 600 million and the managers over-allotted shares worthapproximately NOK 110 million. The offering was multiple times oversubscribedand attracted a range of high-quality Nordic and international investors,including Capital World Investors, Carnegie Fonder AB and Handelsbanken FonderAB that acted as cornerstone investors in the IPO. After the transaction,SmartCraft's main owner Valedo Partners III AB will remain a significantshareholder in the company, holding approximately 39.2% of the share capital,assuming that the greenshoe option is exercised in full."As a listed company with a strong shareholder base, we are ready for the nextleg of our growth journey. We are already the market leader in the Nordics,where we estimate the market potential to be around NOK 10.5 billion. We captureour share of this through organic growth and through more acquisitions. Overtime we aim to become the leading provider of software to SME constructioncompanies in Northwestern Europe, Gustav Line concluded. About SmartCraft * Leading Nordic supplier of business-critical, SaaS based software for construction companies and craftsmen. * 9,000 customers and 95,500 individual users in Sweden, Norway and Finland. In addition to many small and medium-sized construction companies, the customer list includes large companies such as PEAB, Bravida, Rambøll, NCC and Brødrene Dahl. * In recent years, the company has acquired several software solutions, including Bygglet in 2018, EL-Vis in 2019, Rørweb and Congrid in 2020 and Homerun in 2021 * SaaS-based business model, with 93 percent recurring revenue (subscription revenue) * 71 percent average annual growth in operating revenues (CAGR) in the period 2018-2020 * Changed name from System Konsult to Cordel Norden in 2017. In 2021, the group was named SmartCraft.For further information, please contact: Gustav Line, CEO, SmartCraft (phone: +47 952 67 104, email: gustav.line@smartcraft.no)IMPORTANT INFORMATIONThis information does not constitute or form part of any offer or solicitationto purchase or subscribe for securities of the company, in the United States orin any other jurisdiction. The securities of the company may not be offered orsold in the United States absent registration or an exemption from registrationunder the U.S. Securities Act of 1933, as amended (the "U.S. Securities Act").The securities of the company have not been, and will not be, registered underthe U.S. Securities Act. Any sale in the United States of the securitiesmentioned in this communication will be made solely to "qualified institutionalbuyers" as defined in Rule 144A under the U.S. Securities Act. No publicoffering of the securities will be made in the United States.In any EEA Member State, other than Norway, this communication is only addressedto and is only directed at qualified investors in that Member State within themeaning of the EU Prospectus Regulation, i.e., only to investors who can receivethe offer without an approved prospectus in such EEA Member State. Theexpression "EU Prospectus Regulation" means Regulation (EU) 2017/1129 of theEuropean Parliament and of the Council of 14 June 2017 (together with anyapplicable implementing measures in any Member State).In the United Kingdom, this communication is only addressed to and is onlydirected at Qualified Investors who (i) are investment professionals fallingwithin Article 19(5) of the Financial Services and Markets Act 2000 (FinancialPromotion) Order 2005 (as amended) (the "Order") or (ii) are persons fallingwithin Article 49(2)(a) to (d) of the Order (high net worth companies,unincorporated associations, etc.) (all such persons together being referred toas "Relevant Persons"). These materials are directed only at Relevant Personsand must not be acted on or relied on by persons who are not Relevant Persons.Any investment or investment activity to which this announcement relates isavailable only to Relevant Persons and will be engaged in only with RelevantPersons. Persons distributing this communication must satisfy themselves that itis lawful to do so.Any offering of the securities referred to in this announcement will be made bymeans of a prospectus. This announcement is an advertisement and is not aprospectus for the purposes of Regulation (EU) 2017/1129 of the EuropeanParliament and of the Council of 14 June 2017 on prospectuses to be publishedwhen securities are offered to the public or admitted to trading on a regulatedmarket, and repealing Directive 2003/71/EC (as amended) as implemented in anyMember State. Investors should not subscribe for any securities referred to inthis announcement except on the basis of information contained in theaforementioned prospectus. Copies of any such prospectus will, followingpublication, be available from the company's offices and, subject to certainexceptions, on the websites of the company and ABG Sundal Collier ASA andCarnegie AS (together with Joh. Berenberg, Gossler & Co. KG, the "Managers").Matters discussed in this announcement may constitute forward-lookingstatements. Forward-looking statements are statements that are not historicalfacts and may be identified by words such as "anticipate", "believe","continue", "estimate", "expect", "intends", "may", "should", "will" and similarexpressions. The forward-looking statements in this release are based uponvarious assumptions, many of which are based, in turn, upon further assumptions.Although the company believes that these assumptions were reasonable when made,these assumptions are inherently subject to significant known and unknown risks,uncertainties, contingencies and other important factors which are difficult orimpossible to predict and are beyond its control. Such risks, uncertainties,contingencies and other important factors could cause actual events to differmaterially from the expectations expressed or implied in this release by suchforward-looking statements. The information, opinions and forward-lookingstatements contained in this announcement speak only as at its date, and aresubject to change without notice.This announcement is made by and, and is the responsibility of, the company. TheManagers are acting exclusively for the company and no one else in connectionwith the offering and will not be responsible to anyone other than the companyfor providing the protections afforded to their respective clients, or foradvice in relation to the offering and/or the contents of this announcement orany of the matters referred to herein.Neither the Managers nor any of their respective affiliates makes anyrepresentation as to the accuracy or completeness of this announcement and noneof them accepts any responsibility for the contents of this announcement or anymatters referred to herein.This announcement is for information purposes only and is not to be relied uponin substitution for the exercise of independent judgment. It is not intended asinvestment advice and under no circumstances is it to be used or considered asan offer to sell, or a solicitation of an offer to buy any securities or arecommendation to buy or sell any securities of the company. Neither theManagers nor any of its respective affiliates accepts any liability arising fromthe use of this announcement.Each of the company, the Managers and their respective affiliates expresslydisclaims any obligation or undertaking to update, review or revise anystatement contained in this announcement whether as a result of new information,future developments or otherwise.The issue, subscription or purchase of shares in the company is subject tospecific legal or regulatory restrictions in certain jurisdictions. Neither thecompany nor the Managers assume any responsibility in the event there is aviolation by any person of such restrictions. The distribution of thisannouncement and other information may be restricted by law in certainjurisdictions. Persons into whose possession this announcement or such otherinformation should come are required to inform themselves about and to observeany such restrictions. Any failure to comply with these restrictions mayconstitute a violation of the securities laws of any such jurisdiction.